As the curtain slowly descends on 2024, fans and analysts of Mixed Martial Arts (MMA) look back on a year marked by significant developments and formidable personalities that shifted the landscape of the sport. Daniel Cormier, UFC Hall of Famer and commentator, has closely observed the evolution of MMA as he participated in 26 out of the 42 fight cards this year. Through his roles spanning analyst to podcast host, Cormier provides a unique lens into the world of MMA. Recently, he shared his insights with MMA Junkie, ranking the top five most influential figures in MMA over the past year. This article will discuss these key players while exploring their impact on the sport.
At the heart of the MMA industry’s expansion is Hunter Campbell, whose strategic negotiation style has made waves throughout the year. Cormier noted the frequency with which Campbell’s name appears in discussions about matchmaking and fighter relationships. This executive has not only streamlined communication between the UFC and its fighters but has also forged strong bonds with managers, making it easier for bout agreements to come to fruition. Cormier’s personal experience with Campbell emphasizes the executive’s adeptness in turning difficult negotiations into swift and amicable agreements. The fact that many fighters are now attributing their fight arrangements to Campbell, rather than solely to Dana White, signifies a shift in power dynamics within the UFC.
No discussion of influential MMA figures in 2024 would be complete without acknowledging Conor McGregor. Despite being relatively inactive in the octagon, McGregor continues to hold the sport’s spotlight. Cormier illustrated this with the anecdote of the halted press conference before UFC 303, where McGregor’s status created a frenzy, attracting attention even in his absence. The ongoing saga surrounding McGregor—including legal troubles and speculation about his return—has kept fans and media perpetually on edge. His ability to generate discussions and headlines, even when he isn’t actively fighting, underscores his status as a powerhouse in MMA. Whether generating excitement or controversy, McGregor’s influence is undeniable.
Jon Jones is another titan whose influence reverberated throughout the MMA landscape this year. Cormier reflected on Jones’ resilience and unprecedented longevity, positioning him as a key player across multiple eras of the sport. After decisively defeating Stipe Miocic, widely regarded as the greatest heavyweight fighter of all time, Jones not only solidified his stature but also manipulated the narrative around his potential matchups. The ascent of younger fighters like Tom Aspinall was complicated by Jones’ continued dominance and reluctance to engage directly with them. His ability to control the conversation in MMA is a testament to his extraordinary presence and prowess within the octagon.
A Rising Star: Alex Pereira
Alex Pereira emerged as one of the most impactful fighters in 2024, capturing the attention of fans and analysts alike. With a remarkable performance against Khalil Rountree at UFC 307, Pereira showcased his unique fighting style, thriving in the high-stakes atmosphere of major events. His unyielding approach—where he dictates the pace and style of his fights—has made him a nightmare for opponents. This year saw Pereira transitioning into light heavyweight, all while keeping the option to return to middleweight open, thereby increasing his versatility and marketability. Cormier regards Pereira’s ability to adapt and succeed in different weight classes as a significant hallmark of his potential career trajectory.
Leading the charge for the UFC’s growth for years, Dana White remains a formidable figure in the MMA world. Cormier attributes much of the company’s current stature to White’s unyielding vision. By continuously seeking opportunities to expand the UFC’s reach—be it entering new markets like Saudi Arabia or exploring innovative ventures such as Power Slap—White epitomizes the relentless pursuit of excellence. His influence extends beyond the octagon; his involvement in global discussions, even political arenas, reflects the need to continually elevate the sport. While some may critique his methods, there is no denying that White’s tenacity is a driving force behind the UFC’s incredible success.
As 2024 draws to a close, the figures highlighted by Daniel Cormier provide a lens through which to understand the complexities of the MMA world. Each of these individuals—Hunter Campbell, Conor McGregor, Jon Jones, Alex Pereira, and Dana White—has played an integral role in shaping the sport, ensuring that MMA remains at the forefront of athletic and entertainment realms. Their contributions not only characterize the past year but also pave the way for what lies ahead in the vibrant world of mixed martial arts.